NESPRESSO SUMMER ROADSHOW

Let’s be honest: Coffee, whether hot or iced, helps us all get through those long summer days and create unforgettable summer memories. With that in mind, Nespresso took to the road to show off their Vertuo Pop+ machine, and all the delectable coffee cocktails it can make, by popping up at various Canadian Tire locations in Ontario throughout the month of June!

EVENT DESIGN SERVICES FOR POP-UP EVENTS

This pop-up activation starred the cutest mobile trailer from our friends at The Dreamer Pop-Up, who wrapped it up with complete Nespresso branding. However, to make the activation more engaging some extra elements were needed, so we were brought on with our Event Design package to source and style a Mediterranean Summer vignette and make the trailer sing!

A Sunny Mediterranean Summer Lounge

We styled a sunny Mediterranean lounge to transport guests out of the Canadian Tire parking lot and into a more relaxing atmosphere. Stripes being a classic beach pattern, we sourced orange and white striped patio umbrellas, and fabricated a custom scalloped-edge fabric awning to make the order window pop!

In keeping with the cabana vibe, we sourced sling-back chairs in a mix of striped and solid orange, and branded the Nespresso monogram on the chair fabric and on small accent pillows for a customized look.

We also styled bright orange outdoor side tables to place menus and beverages, round jute rugs to soften the concrete pavement, and artificial olive trees to complete the Italian summer, al fresco vibe!

STYLING A mobile POP-UP TRAILER

Around the trailer window where guests ordered their coffee cocktails, we placed two pedestals to showcase the Vertuo Pop+ machine and Nespresso’s Iced Coffee Starter Bundle. To make them really “pop” we painted one of the pedestals in Blue Lolite to contrast the bright Mediterranean Orange.

Nespresso also had promotional postcards to display, so we spray painted a postcard display unit orange to fit the vibe and aesthetic of the colour scheme.

We also placed a wicker basket of oranges in the window to spark summer memories, and placed a large jute rug in front of the trailer to unify the space.

PLINKO GAME for engaging activations

As an interactive element to the activation, we fabricated a bright orange Plinko board! Guests could step on the stool, drop the puck, and win a prize like affogato bowls, coasters, and popsicle moulds depending on where the puck landed. At approximately 6.5’ tall, and when folded out, 6’ wide, the Plinko board made quite an impression and attracted passersby with the chance to play and win!

event design for pop-up events and activations

Do you have a pop-up event or mobile activation in need of some love? We would love to help! With a rock-solid team of organized, creative event planners, designers, stylists and fabricators, we can bring any activation to life. Please contact us for more details!