The Mad
Bash BLOG
Stay up to date with Mad Bash work, trends, and expert advice here. We aim to share bi-monthly to shed light on our amazing clients and inspire you with newsworthy event design!
SEPHORA HOLIDAY MEDIA PREVIEW 2024
It was our pleasure to produce the annual Sephora Holiday Media Preview for our friends at Middle Child PR this year. Set at And/Ore restaurant, the look for 2024 was like something out of a dark fairy tale. With dramatic design choices like grandiose candelabras and draped velvet table linens, we embraced the moody and artistic winter holiday of our dreams.
MAD BASH STUDIO FOR LEASE!
Tell your friends: The Mad Bash studio is for lease! We’re seeking a new roommate for our Toronto Junction studio. Is that you?
REAL WEDDING: DEVENEY AND JAMES
Deveney and James tied the knot in an intimate wedding ceremony at a restaurant close to their heart, then moved the party to Evergreen Brick Works for a reception designed to be environmentally conscious, low waste, and filled with pre-loved decor details!
CANADIAN BLOOD SERVICES SUMMER OF LIFE TOUR
When summer arrives in Canada, thousand of blood-donation appointments remain unfilled. To fill this need, Canadian Blood Services launched their Summer of Life campaign at cultural festivals throughout the GTA - and we helped make that campaign a reality!
NESPRESSO SUMMER ROADSHOW
Let’s be honest: Coffee, whether hot or iced, helps us all get through those long summer days and create unforgettable summer memories. With that in mind, Nespresso took to the road to show off their Vertuo Pop+ machine, and all the delectable coffee cocktails it can make, by popping up at various Canadian Tire locations in Ontario throughout the month of June!
KIEHL’S BEYOND SCREEN
To celebrate the launch of Kiehl’s Beyond Screen, we designed and produced a sun-inspired block party in the heart of Toronto! With two back-to-back events at different locations, centring around a decked out pop-up truck offering free skin consultations, and a myriad of engaging moments like interactive games, street food and cool photo opps, guests went home with sun-drenched memories as well as great samples!
SEPHORA: BEAUTY AT THE BENTWAY LAUNCH EVENT
We were brought on by our friends at Middle Child PR to design and produce the launch event of Beauty at the Bentway. With a ribbon-cutting ceremony, “beauty rest stop” activations for Sephora Clean and Planet Aware cosmetic brands, and lots of clean eats, this launch event garnered buzz and excitement for the installation and everyone involved!
FAREWELL LYNZIE AND ANDREW
At Mad Bash we are usually engaged for corporate activations, events, and weddings, but we have been known to throw the occasional private party! The special event we’re sharing today was near and dear to our collective Mad Bash heart as it celebrated our Founder and Creative Director Lynzie Kent’s move to Australia with her kids and Aussie-born husband.
KNIX AMBASSADORS SUMMIT
As a female-led, Toronto-based company, the iconic Canadian lingerie brand Knix was a dream client for us here at Mad Bash. We were engaged to design their Knix Ambassadors Summit, so we transformed their head office and built a stage backdrop, welcome archway, and styled a post-event dinner party.
HUBBA BUBBA PINK BY BEHR
To celebrate the launch of Hubba Bubba Pink by Behr, their iconic new paint colour, we threw the pinkest party there ever was! Geared toward Millennial and Gen-Z influencers, this event brought back playful and feel-good memories for guests, as they immersed themselves in a world of pink experiences that spanned food, art, and content creation.
FIGS X TORONTO
Healthcare apparel brand FIGS had big dreams for their summer event at Toronto’s Boxcar Social Harbourfront. With a desire to create an upbeat, affirming, and supportive party that gave their guests in the healthcare a big dose of dopamine, we designed and fabricated vibrant and compelling activations, backdrops, and games, all while staying in budget and on time.
COSSETTE SUMMER PARTY
Cossette, a marketing and communications agency, wanted to throw a super creative summer party for their staff at local Toronto hotspot Bandit Brewery. With Cossette’s bold and playful brand guidelines to inspire our event design, we used their black and white brand colours, metallic design elements and brand iconography, to style a party that reflects their workplace culture.
SLATE HOLIDAY PARTY 2023
We’ve been blessed with planning Slate Asset Management’s holiday party annually since 2017, and always look forward to closing out the year with a festive do for our trusted longtime clients. Taking place at the St. Regis Astor Ballroom in Toronto, the theme was a super chic Fire and Ice cocktail party with lots of steamy hot entertainment and cool decor!
LANCÔME TEINT IDOLE ULTRA WEAR
Timeless French aesthetic and a luxurious neutral colour palette inspired by skin tones? Yes please! With the event’s creative design rooted in a luxurious French aesthetic, and coloured by a wide spectrum of nude shades, all aesthetic details of the event, from the food, florals, furnishings, and experiences, were selected from a skin tone colour palette of browns, tans, and creams.
MONDAY GIRL SUMMIT 2023
Monday Girl, the professional networking community for women, held its annual summit at the Four Seasons Hotel in Toronto. We were brought on board in an Event Production capacity to oversee the many components of the day including the expert panels, sponsor exhibits, registration, volunteer and stage management.
Real wedding: Jennifer and Josh
As art lovers, Jennifer and Josh decided to get married at the Art Gallery of Ontario in the evening after the gallery closed to the public. Walking through the serene rooms with friends and family, being married beneath the famous spiral staircase, and having drinks in the iconic Galleria Italia was a wonderfully elevated experience.
MAGDA & HODGEE: TELLING YOUR LOVE STORY THROUGH DESIGN
Magda and Brent’s wedding was an ultra-funky weekend extravaganza at the cool and quirky Algonquin motel the Northridge Inn. Wanting a camp weekend with all their friends and family, this weekend was a stand out of the summer for everyone on the guest list.
WEDDING TREND PREDICTIONS FOR 2024-2025
Wedding trend predictions! Our most favourite topic. If you’re like us, we’re constantly on Instagram and Pinterest looking for inspo, and it’s very exciting when you start noticing a new idea pop up over and over again. Trend alert!
SEPHORA HOLIDAY MEDIA PREVIEW 2023
It’s that time of year again! As the days grow longer and colder, we begin preparing for Sephora’s Holiday Media Preview, an event we look forward to producing for Middle Child PR every year. This year, the event was an elevated, chic dinner party at the King West restaurant Vela.
JOHNNIE WALKER BLUE LABEL: LUNAR NEW YEAR CELEBRATION
At this Lunar New Year party, we celebrated the release of the limited edition Johnnie Walker Blue Label Year of the Rabbit alongside some of Toronto’s hottest influencers. Inspired by the colourful worlds of fashion designer Angel Chen, who designed the bottle art, we immersed guests in a highly stylized celebration that engaged all the senses and was rich with shareable moments.