The Mad

Bash BLOG

Stay up to date with Mad Bash work, trends, and expert advice here. We aim to share bi-monthly to shed light on our amazing clients and inspire you with newsworthy event design!


Mad Bash Grp. Mad Bash Grp.

CANADIAN BLOOD SERVICES SUMMER OF LIFE TOUR

When summer arrives in Canada, thousand of blood-donation appointments remain unfilled. To fill this need, Canadian Blood Services launched their Summer of Life campaign at cultural festivals throughout the GTA - and we helped make that campaign a reality!

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Mad Bash Grp. Mad Bash Grp.

NESPRESSO SUMMER ROADSHOW

Let’s be honest: Coffee, whether hot or iced, helps us all get through those long summer days and create unforgettable summer memories. With that in mind, Nespresso took to the road to show off their Vertuo Pop+ machine, and all the delectable coffee cocktails it can make, by popping up at various Canadian Tire locations in Ontario throughout the month of June!

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Mad Bash Grp. Mad Bash Grp.

KIEHL’S BEYOND SCREEN

To celebrate the launch of Kiehl’s Beyond Screen, we designed and produced a sun-inspired block party in the heart of Toronto! With two back-to-back events at different locations, centring around a decked out pop-up truck offering free skin consultations, and a myriad of engaging moments like interactive games, street food and cool photo opps, guests went home with sun-drenched memories as well as great samples!

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Mad Bash Grp. Mad Bash Grp.

SEPHORA: BEAUTY AT THE BENTWAY LAUNCH EVENT

We were brought on by our friends at Middle Child PR to design and produce the launch event of Beauty at the Bentway. With a ribbon-cutting ceremony, “beauty rest stop” activations for Sephora Clean and Planet Aware cosmetic brands, and lots of clean eats, this launch event garnered buzz and excitement for the installation and everyone involved!

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Mad Bash Grp. Mad Bash Grp.

FAREWELL LYNZIE AND ANDREW

At Mad Bash we are usually engaged for corporate activations, events, and weddings, but we have been known to throw the occasional private party! The special event we’re sharing today was near and dear to our collective Mad Bash heart as it celebrated our Founder and Creative Director Lynzie Kent’s move to Australia with her kids and Aussie-born husband.

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Mad Bash Grp. Mad Bash Grp.

KNIX AMBASSADORS SUMMIT

As a female-led, Toronto-based company, the iconic Canadian lingerie brand Knix was a dream client for us here at Mad Bash. We were engaged to design their Knix Ambassadors Summit, so we transformed their head office and built a stage backdrop, welcome archway, and styled a post-event dinner party.

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Mad Bash Grp. Mad Bash Grp.

HUBBA BUBBA PINK BY BEHR

To celebrate the launch of Hubba Bubba Pink by Behr, their iconic new paint colour, we threw the pinkest party there ever was! Geared toward Millennial and Gen-Z influencers, this event brought back playful and feel-good memories for guests, as they immersed themselves in a world of pink experiences that spanned food, art, and content creation.

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Mad Bash Grp. Mad Bash Grp.

FIGS X TORONTO

Healthcare apparel brand FIGS had big dreams for their summer event at Toronto’s Boxcar Social Harbourfront. With a desire to create an upbeat, affirming, and supportive party that gave their guests in the healthcare a big dose of dopamine, we designed and fabricated vibrant and compelling activations, backdrops, and games, all while staying in budget and on time.

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Mad Bash Grp. Mad Bash Grp.

COSSETTE SUMMER PARTY

Cossette, a marketing and communications agency, wanted to throw a super creative summer party for their staff at local Toronto hotspot Bandit Brewery. With Cossette’s bold and playful brand guidelines to inspire our event design, we used their black and white brand colours, metallic design elements and brand iconography, to style a party that reflects their workplace culture.

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Mad Bash Grp. Mad Bash Grp.

SLATE HOLIDAY PARTY 2023

We’ve been blessed with planning Slate Asset Management’s holiday party annually since 2017, and always look forward to closing out the year with a festive do for our trusted longtime clients. Taking place at the St. Regis Astor Ballroom in Toronto, the theme was a super chic Fire and Ice cocktail party with lots of steamy hot entertainment and cool decor!

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Mad Bash Grp. Mad Bash Grp.

LANCÔME TEINT IDOLE ULTRA WEAR

Timeless French aesthetic and a luxurious neutral colour palette inspired by skin tones? Yes please! With the event’s creative design rooted in a luxurious French aesthetic, and coloured by a wide spectrum of nude shades, all aesthetic details of the event, from the food, florals, furnishings, and experiences, were selected from a skin tone colour palette of browns, tans, and creams.

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Mad Bash Grp. Mad Bash Grp.

MONDAY GIRL SUMMIT 2023

Monday Girl, the professional networking community for women, held its annual summit at the Four Seasons Hotel in Toronto. We were brought on board in an Event Production capacity to oversee the many components of the day including the expert panels, sponsor exhibits, registration, volunteer and stage management.

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Mad Bash Grp. Mad Bash Grp.

Real wedding: Jennifer and Josh

As art lovers, Jennifer and Josh decided to get married at the Art Gallery of Ontario in the evening after the gallery closed to the public. Walking through the serene rooms with friends and family, being married beneath the famous spiral staircase, and having drinks in the iconic Galleria Italia was a wonderfully elevated experience.

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Mad Bash Grp. Mad Bash Grp.

MAGDA & HODGEE: TELLING YOUR LOVE STORY THROUGH DESIGN

Magda and Brent’s wedding was an ultra-funky weekend extravaganza at the cool and quirky Algonquin motel the Northridge Inn. Wanting a camp weekend with all their friends and family, this weekend was a stand out of the summer for everyone on the guest list.

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Mad Bash Grp. Mad Bash Grp.

WEDDING TREND PREDICTIONS FOR 2024-2025

Wedding trend predictions! Our most favourite topic. If you’re like us, we’re constantly on Instagram and Pinterest looking for inspo, and it’s very exciting when you start noticing a new idea pop up over and over again. Trend alert!

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SEPHORA HOLIDAY MEDIA PREVIEW 2023

It’s that time of year again! As the days grow longer and colder, we begin preparing for Sephora’s Holiday Media Preview, an event we look forward to producing for Middle Child PR every year. This year, the event was an elevated, chic dinner party at the King West restaurant Vela.

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JOHNNIE WALKER BLUE LABEL: LUNAR NEW YEAR CELEBRATION

At this Lunar New Year party, we celebrated the release of the limited edition Johnnie Walker Blue Label Year of the Rabbit alongside some of Toronto’s hottest influencers. Inspired by the colourful worlds of fashion designer Angel Chen, who designed the bottle art, we immersed guests in a highly stylized celebration that engaged all the senses and was rich with shareable moments.

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Our Favourite Tablescapes

At the heart of every remarkable event lies a beautifully curated tablescape. Of the hundreds of tables that we at Mad Bash have set, many of them still make our hearts sigh, and we are going to share them with you today, along with the stories behind them.

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Mad Bash Grp. Mad Bash Grp.

Glenfiddich Time Reimagined launch

Against a background of glittering night lights at Toronto’s St. Regis Hotel was the launch of Glenfiddich’s Time Reimagined - an exclusive collection of Single Malt Whiskies. With Food & Beverage connoisseurs, aficinados, and tastemakers in attendance, Glenfiddich wanted to dazzle their guests with an event that looked as timeless as their scotches taste.

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Mad Bash Grp. Mad Bash Grp.

A Planner's Top Tips for Creating a Seamless Flow of Music at Your Event

Today on the blog we are sharing our expert tips on how to seamlessly work music into your event timeline. Weddings in particular are unique in their longer timeframes and diverse tapestry of emotions and music. So if you are relying on your playlist to define your day, read on for our valuable logistical knowledge!

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