EVENTS
PORTFOLIO
HUBBA BUBBA X BEHR
To celebrate the launch of Hubba Bubba’s collaboration with Behr Paint, creating an iconic Bubblegum Pink paint colour, we threw the pinkest party there ever was! As a nostalgic brand for many, this party brought back playful and feel-good memories as guests immersed themselves in a world of pink experiences that spanned food, art and content creation! Images courtesy of Wade Muir.
SEPHORA HOLIDAY MEDIA PREVIEW 2024
Another year, another incredible Holiday Media Preview for Sephora! Hosted in one of the hottest new restaurants in Toronto, and/ore, this years party was a moody, sophisticated and opulent experience for guests. For this corporate event, Middle Child PR engaged our team on event production and design. Images courtesy of Wade Muir.
EXCEL REFRESHERS
Our team had the pleasure of designing, fabricating, and executing multiple activations for EXCEL Gum throughout the summer months at Osheaga, Veld, and Bud Stage. Our #EXCELRefreshers Booths highlighted the new product by using their "Refreshingly Fruity" tagline as the design inspiration. The activation was bright and bold, with refreshing details like pool water and summer shade, and looked right at home at some of this summer's hottest festivals and concerts! Images courtesy of Zeik Inocencio and Steven Gerrard.
JOHNNIE WALKER LUNAR NEW YEAR
Johnnie Walker Blue Label celebrated Lunar New Year in a collaboration with designer Angel Chen. We worked with Middle Child to produce and design this maximalist evening of Chinese culture welcoming the year of the rabbit. This beautiful event was held at the Shangri-La Hotel in Toronto. Images courtesy of Wade Muir.
WONKA’S FACTORY
Enter into a world of pure imagination! Our Australia-based team had the pleasure of designing Wonka’s Factory for the Parkerville Children & Youth Care Fundraising Lunch alongside Atelier - House of Events. A whimsical feast for the eyes filled out bursts of colour, vibrant decor and a little bit of magic! Images courtesy of Lewis Willamson.
H&M Member days
To celebrate Members Day, our team had the pleasure of planning and designing an in-store event for H&M at their flagship Eaton’s Centre location. Focusing on brand connection and building rapport we created an experience for consumers that felt on-brand, exciting and unique. Images courtesy of Vanessa Cassar.
Sephora Holiday Media Preview 2023
Hosted in Toronto’s chicest dining space, Vela, the 2023 Sephora Holiday Media preview was a feast for the senses through food, drink, products and immersive design. For this corporate event, Middle Child PR engaged our team on event production and design. Images courtesy of Wade Muir.
KIEHL’S BEYOND SCREEN
Celebrating the launch of Kiehl’s Beyond Screen, we threw the trendiest sun-inspired block party in the heart of Toronto for both Influencers and Consumers. The space featured a variety of branded moments, interactive games, street-inspired food and cool photo ops making it an activation to remember. Images courtesy of Zeik Inocencio.
Canadian Blood Service Barbershop
CBS was in need of diverse men aged 17-35 to sign up as stem cell donors, which is tough without sports or gaming. Our solution? We set up a pop-up barbershop offering free cuts and trims while educating people on stem cell donation, resulting in 339 new registrants and tons of media buzz. Images captured by Rachel Simpson Photography.
VIKTOR & ROLF: Good Fortune
Hosted at Berkeley Field House in Toronto under their outdoor tent and in their zen garden, this event launched Viktor & Rolf's newest fragrance, Good Fortune. Our team focused on moody, cosmic event design and unique experiences for guests like Tarot and Aura readings, Meditiation and Intention setting. Images courtesy of Wade Muir.
LANCÔME INFLUENCER EVENT
This media and influencer event was held at Grace Venue in Toronto, Ontario. Working under the direction of Middle Child PR, Mad Bash Group produced and designed this event. We created an event design that celebrated diverse skin tones mixed with Parisian styling and foods. Imaged courtesy of Josh Harmer.
Knix Ambassador Summit
A celebration of body positivity and empowerment, Knix engaged Mad Bash Group to style their Toronto headquarters for their ambassador Summit. Our team designed and installed a stage backdrop, welcome arch and a full dining space. Images courtesy of Alicia Thurston.
NESPRESSO SUMMER ROADSHOW
During the month of June, we had the distant pleasure of designing the Nespresso Summer Roadshow which featured a Mediterranean-inspired pop up at Canadian Tire Locations across Ontario. With orange as a statement colour, this activation featured vibrant designs and interactive elements like our custom fabricated Plinko Board! Images courtesy of Daniel Ocean.
SEPHORA ILLUMINATION
This jaw-dropping event, under the direction of Middle Child PR, was produced and designed by Mad Bash Group for Sephora. Using an empty retail space in the Bloor-Yorkville neighbourhood of Toronto, we transformed the space to celebrate light, skin and beauty. Images courtesy of Wade Muir.
Youth to the People
Working with Middle Child PR, we focused on Event Design for this event promoting Youth to the People's newest advancement in skincare technology, their Polypeptide Future Cream. This event took place at Evergreen Brickworks in Toronto, Ontario. Images courtesy of Alicia Thurston.
YVES SAINT LAURENT SUR MESURE
Celebrating the launch of their new lipstick technology, YSL's Sur Mesure, this Toronto event was held at the secret speakeasy Cry Baby Gallery. We acted as Event Designers and Producers bringing in floral installations, branded treats, and a live portrait artist for guests. Images courtesy of Josh Harmer.
Tanqueray PRESENTS HOUSE OF GUCCI
Celebrating the Tanqueray Gin Martini that Lady Gaga orders in House of Gucci, this event in Downtown Toronto at the Paradise Theatre incorporated the iconic Gucci aesthetic. Our team managed the over the top Event Design and experiences like a 360 photobooth and Popcorn cart before the movie viewing. Images courtesy of Alicia Thurston.
Valentino: BORN IN ROSSO
Valentino: Born in Rosso celebrated Valentino's relationship to the iconic colour red and their lipstick line. For this media and influencer event hosted in Vancouver at The Kent, we produced a multi-media event experience including projections, luxury styling and creative lighting installations. Images courtesy of Emma Tsui.
Sephora HOLIDAY PREVIEW 2020
During the height of COVID, our team designed this One-way pop-up experience for media and influencers to celebrate Sephora's Holiday Collection. Five separate rooms and multiple fabrications, this colourful eye-catching event was held in Downtown Toronto at The Only One Gallery. Images courtesy of Alicia Thurston.
SEPHORA CLEAN BEAUTY ROUTE
Sephora Canada unveiled the launch of Beauty at the Bentway - a transformative space for community engagement under the raw, underdeveloped space of the Bentway. Our team played a part in bringing this launch event to life with sustainable Food & Beverage, creative hubs for clean beauty advisors and of course, great music! Images courtesy of Wade Muir.
Slate: Fire and Ice
Each year, Mad Bash Group produces the Slate holiday party for their growing asset management team in Toronto. The theme for 2023 was Fire and Ice and hosted at the gorgeous St. Regis Hotel. MBG was across design, production, vendor procurement and logistics. Images Courtesy of Hannah Brown.
FIGS X TORONTO
FIGS’ first event in Toronto was held on the waterfront at Boxcar Social and was a success with a sunset-inspired colour palette matching their newest launch- an ombre onesie in bold purple and fuchsia tones. We were thrilled to design, fabricate and produce all the photo moments, installations and florals. Images courtesy of FIGS.
MAISON MARGIELA FRAGRANCE LAUNCH
This media and influencer event educated attendees on four different Maison Margiela Replica fragrances. Our team produced and styled the event including vignettes inspired by the fragrances for photo opportunities encouraging social sharing. This all white event was held in Toronto at District 28 Event Venue. Images courtesy of Alicia Thurston.
Monday Girl Summit
Branding your event has never been more important and the team at Monday Girl understood that when they hired us as their Event Designers. This Toronto event held at 1Hotel was an empowering, career focused conference. Images courtesy Monday Girl.
La Roche Posay
Hosted in both Toronto and Montreal, this event hosted by La Roche Posay, care of Middle Child PR, focused on skin and sun care. As their event producers, we designed a space that was on brand, vibrant and filled with key messaging. Programming included a live workout class, a dermatology talk and a UV light booth where you could see the sunscreen’s coverage in real time on each guest’s skin! Images courtesy of Hannah Brown Photography.
La Roche Posay EFFACLAR
Held in Vancouver at the chic, minimalist venue, The Kent. This event provided a safe space to learn about and discuss adult acne, celebrating all skin types with positive affirmations while learning about the Effaclar products. Images courtesy of Marie-Louise.
Shine Summer Social
Shine Talent Agency is one of North America's leading agenices for Influencer talent. We provided the event design for this fun event held in Downtown Toronto, West Queen West, at the adorable pop-up venue Brick Box. Images courtesy of Nicole Breanne.
Sephora Holiday Preview 2022
Alongside our valued client Middle Child PR, this event was hosted at The University Club of Toronto. For our 3rd year in a row, our role in the Sephora Holiday Media Preview was full Event Production and Design. This time, we included a gorgeous dinner, a life-sized advent calendar and a candlelit concert in the round. Images courtesy of Alicia Thurston.
Glenfiddich FLAVOURS OF FALL
Flavours of Fall: An evening at the Orchard with Glenfiddich. Collaborating with one of our favourite venues and magic makers, Bar Chef, this event was all about lush, autumn event design. Images courtesy of Nick Wons.
Slate HOLIDAY PARTY
Year after year, we produce the holiday party for Slate Asset Management. This event was held at The Fairmont Royal York and our team worked in both an event design and production capacity. The inspiration was a classic black and white meets vintage hotel. Images courtesy of Hannah Brown Photography.
Dreamer Day
Dreamer Day is a festival that aims to inspire young women toward careers in STEM and male dominated industries, all put on by the NFP Build a Dream. Our team designed and produced interactive activations, event branded signage and the full stage design for this immersive experience at Enercare Centre in Toronto. Images courtesy of Alicia Thurston.
THE Atelier COLLECTIVE
Both gorgeous Atelier events were held in Niagara-on-the-Lake at two beautiful vineyards- Ravine vineyard and Two Sisters Winery. For these conferences geared to millenial women, our team managed Event Design and Styling that would encourage social sharing. Images courtesy of Philosophy Studios.
Glenfiddich 14 YO Bourbon Launch
Glenfiddich's 14 YO Bourbon Barrell Launch was hosted at Cambium Farms. Our team produced an event that took them out of the city to a rustic experience under the stars in a restored barn.
Glenfiddich Experimental Series
A series of Experimental Scotches, this launch featured 5 new types of Glenfiddich and brought a new audience to how to enjoy Scotch. Our team produced this event from design to production at District 28 Events on the east end of Toronto. Images courtesy of Rick O'Brien.