Inspiring Young women at Dreamer Day 2022
When Build a Dream reached out to Mad Bash Group to design an interactive experience reminiscent of a 90’s Lisa Frank sticker book, but that would inspire high school girls to consider careers in STEM industries, we had to accept the challenge. Not only did we accept the challenge, we leaped at the chance.
Planning an interactive conference event for young women
There are still many barriers holding young women back from career opportunities in skilled trades, STEM (science, technology, engineering, mathematics), emergency response, entrepreneurship, and advancing women in society. Build a Dream is a national non-profit organization dedicated to advancing diversity and inclusion initiatives to ensure equitable opportunities for EVERYONE to succeed. In short, Build a Dream believes in the power of diversity and the edge of advancement it provides. For Build a Dream, Dreamer Day 2022 recognized the women in the industry who work in underrepresented fields and their goal through this event was to connect future leaders to the information and tools required to make informed career decisions and guide them to rewarding careers.
Colourful and interactive event photo backdrops for social sharing
When we were given our brief for Event Design from Build a Dream CEO Nour Hachem Fawaz, it was clear that she wanted to celebrate young women and give them a space where they could dually have fun and feel inspired. Between exhibitor booths, we designed 8 brightly coloured interactive experiences that served as branded photo opportunities for attendees. These activations ranged from a Tattoo Bar, a UK style photo booth that proclaimed “Your future is calling” and a set of headless STEM workers reminiscent of a carnival. Our fave was probably the “Big Brains, Big Dreams” activation that featured 4 giant heads blooming with monochromatic florals symbolizing inspired and growing minds filled with future goals.
branded stage design and fabrication for corporate events
Above and beyond the interactive stations, Mad Bash Group designed the stage set as well. We opted for a brightly coloured backdrop that was trimmed with neon strip lighting. The logo from Dreamer Day was front and centre and behind every speaker and performer! Jax, the singer behind the smash hit “Victoria’s Secret” took the stage to screams and cheers from thousands of attendees and our design was the perfect setting for her high energy vibe.
Overall, this was an absolute wild ride to plan, design and bring to life with our Fabrication partners. It was one of the biggest installation we’ve ever completed. We were hooked on the bubbly, colourful design, but also on the feeling that our design was so widely engaged with and enjoyed by attendees. It was a wonderfully fulfilling experience for the entire MBG team. Scroll through below to see more photos of this fun event, and contact us here to create one of your own!
