Glenfiddich: Launch of 14 Year Old Bourbon Barrel Whisky

Corporate

Jul 14

As a long term partner to the our team, we are extremely happy to share our take on designing and executing the exciting launch of Glenfiddich’s 14 Year old Bourbon Barrel Whiskey. Staying true to the Glenfiddich brand, we maintained a luxurious, modern ambience while mixing up the design with a Southern, down-home country style that complimented the roots of their newest Whiskey.

A country corporate event: from toronto to A Barn In caledon

To Kick off the event, our evening began at the super rad Gladstone Hotel, where over 250 guests attended and enjoyed delicious Bourbon Barrel signature cocktails. After this, guests boarded coaches and were transported to a secret barn location- Cambium farms, a premier Caledon farm venue with a spacious and rustic feel. The night was filled with delicious eats, stylish cocktail stations and Country music keeping the crowd immersed and involved.

Throughout the night, guests were able to engage and interact with Liquid Culture and Cheers to happy hour where they would create their very own Mint Julep (how fun, right?!) and learn how to photograph it for Instagram. Delicious canapés were served and a southern-style bbq station featured ribs marinated in Glenfiddich Bourbon Barrel BBQ sauce - another perfect opportunity to feature the brand to a crowd of tastemakers and influencers.

from custom whisky cocktails to a live country band

To close off the incredible evening and night full of experiences, The Abrams provided a smashing 90-minute set with tunes that evoked an energetic Country vibe! Guests also got to leave the event with their very own Glenfiddich Goodie Bag filled with Glenfiddich infused chocolates by Chocolate Delight, Glenfiddich whiskey glasses and their very own bottle of Glenfiddich BBQ Sauce.

Plan your immersive toronto corporate event with mad bash group

We absolutely love working with brands and products that think outside of the box when launching new products and ideas. Glenfiddich has always understood the importance of immersive and memorable guest experiences to solidify a positive connection with their brand. If you are ready to launch, how are you creating amazing experiences for your audience? At Mad Bash Group, we’re a Toronto based Corporate Event Planning, but with a twist. We’re ready and excited to plan an incredible corporate event for your company!