MONDAY GIRL SUMMIT 2023

Feb 20

Monday Girl, the professional networking community for women, held its annual summit at the Four Seasons Hotel in Toronto. This event for 300 ambitious, driven women was all about making new connections and receiving real-world advice from mentors at the top of their industries. With expert panels, sponsor exhibits, registration, volunteer and stage management, there were many components to the day. We were brought on board in an Event Production capacity to ensure that the lead up and day of the event was smooth and stress free.

AN ENTRY ARCHWAY FOR A SHAREABLE WELCOME MOMENT

For a memorable and branded moment, we lined the entry hall with floral arrangements in uplifting colours of yellows, pinks and violets. A pale green arch welcomed guests to the registration and cocktail reception and and provided a fresh and cheerful photo moment.

CONSTRUCTING A STEP AND REPEAT AND GUEST NAVIGATION

We built a step and repeat for guests to pose for fun shareable moments, and designed fresh, fun navigational signage to help members explore the three sponsor rooms, plan their schedule, and mingle before the main panel.

conference production and stage management

To prepare the main stage of the summit, taking place in the Vinci Ballroom, we built the stage, oversaw all rentals and florals, and coordinated A/V. We stage managed and oversaw the volunteer crew to allow for a seamless run of show which included three panels of 15 speakers including entrepreneur Sasha Exeter, Canadian sports commentator Kayla Grey, and MC Coach Carrie.

BUILDING A CUSTOM STAGE FOR CONVENTIONS AND SPEAKER SERIES

Stage design was elegant and minimalist with comfortable linen seating, vases of greenery, fluted wood side tables for displaying sponsor product, and bud vases for a pop of colour. Sleek and modern acrylic chairs were chosen for guest seating.

MONDAY GIRL MARKET AND SPONSOR BOOTHS

The Monday Girl Summit included a marketplace with over 30 sponsor booths showcasing women-led businesses in beauty, fashion, finance, education, and health industries. Leading up to the event we coordinated with sponsors to facilitate set up and keep install simple. We also built the Monday Girl cafe to offer refreshments, and sell Monday Girl merchandise and memberships.

Monday Girl’s action-packed day with Canada’s most influential women went off without a hitch and was an absolute success. We took care of the behind the scenes and executed the client’s strategy, allowing founders Rachel and Istiana to spend the day networking and supporting their peers. If you have a high profile event coming up and would like to free up your internal resources, contact us today to provide you with valuable production and event management support.