VALENTINO BORN IN ROSSO

Valentino’s Born in Rosso Vancouver event was a modern, edgy marketing event intended to introduce influencers to Valentino Beauty’s newly released lipstick line. Under the direction of Middle Child PR we designed and produced this event to create an immersive, surreal experience cool enough for the most fabulous influencers to share!

Taking place at Vancouver’s The Kent, this blank-canvas all-white space was perfect for transforming into whatever the client liked. With moveable walls, multiple spaces for different activations, and Valentino’s signature red permeating the air, this event was graphic, elevated, branded and molto rosso.

Inspired by Valentino’s Born in Rosso promotional video, guests entered into an all-white space which we kept sleek, minimal, and styled, with a product and gift bag display.

a futuristic runway-inspired red hallway

Guests then moved from the welcome area to a presentation space through a super futuristic 80’ tunnel, which we custom built, bathed in red light, and completed with LED neon tubes for a sexy runway-esque immersive photo opportunity.

Guests then participated in a makeup masterclass hosted by Valentino and learned about the iconic fashion house, its beauty line, and the Haute Couture dresses that inspired the five red shades of Rosso Valentino lipstick. We designed a sleek, clean white space with bold pops of red for this presentation.

modular walls to alter the space and reveal new activations

While guests were in the masterclass, sections of the hallway walls were removed to reveal the dinner setting. We always love keeping guests guessing, and changing the set up to keep attendees engaged. In keeping with the red light theme, we installed two 15' video projections of the Valentino logo to create an edgy photo opportunity that literally bathed the guests in the brand’s signature colour. DJ Skylar Love brought the vibes and with the atmospheric light, energy was high. Custom red cocktails welcomed guests to dinner, and each plate had a hint of red to tie the brand into every aspect of the night. Table settings were minimalist and clean to reflect the red, with white linen and fresh pops of green.

branded light projections for photo backdrops

After dinner the dazzling projections adorned the venue, creating an immersive visual display that had guests sharing the magic with their followers. The branded projections were graphic, bold and sexy, and were the perfect backdrop for professional portraits and selfies alike. Of course no event would be complete without a classic step and repeat, and ours was no exception. We meticulously crafted a sleek and seamless 15’ backdrop with 3D logo for guests to express their glamorous selves.

bringing an iconic brand to life

Bringing an iconic brand like Valentino to life was an exhilarating experience filled with creativity, passion, and pure magic. From meticulously selecting the perfect venue to designing and executing every minute detail, our team poured their hearts into creating an unforgettable experience that transcended boundaries and captivated the senses. The blend of high fashion, cutting-edge artistry, and extravagance resulted in an event cool enough to wow even the most fabulous influencers.

Love what you see? Visit our event portfolio for more event design inspiration! Planning your own event? Reach out, we’d love to hear from you!