HUBBA BUBBA PINK BY BEHR

To celebrate the launch of Hubba Bubba Pink by Behr, the iconic new paint colour, we, alongside our friends Middle Child PR, threw the pinkest party there ever was! Geared toward Millennial and Gen-Z influencers, this event brought back playful and feel-good memories for guests, as they immersed themselves in a world of pink experiences that spanned food, art, and content creation. With three incredibly creative and outside-of-the-box installations, and many small curated details, literally every aspect of this event tied back to Hubba Bubba’s iconic branding, with the entire event essentially being a photo-worthy moment and immersive product experience.

DOPAMINE DECOR AND JAW DROPPING VISUALS

Using the Hubba Bubba Pink paint chip as the main focus, we layered pink on pink throughout the entire event for intense dopamine decor and jaw dropping visuals. We also used the nostalgic purple and yellow from the logo to break up the pink and create intense, maximalist decor.

Draping and lighting were used heavily, as were massive iridescent orbz and crawling floral installations, creating an immersive effect where every inch of the event space was filled with a range of pinks, purples, yellows and Hubba Bubba branding. Modular retro-millenial sofas, adorned with bubblegum pillows, and splatter shaped floor vinyls, all spoke to the story of the event. Even the coffee tables were covered with the Hubba Bubba logo and all flavours of bubblegum used as tabletop decor.

A BUBBLE TAPE PINK CARPET

The first installation that we took from conception to creation for this event was the pink carpet entrance designed to look like it had been unwound from a giant roll of bubble tape! When guests arrived they walked through the door vinyled in Hubba Bubba and onto the playful pink carpet. Our friends at Engineered Arts made this masterpiece product replica and it was wonderfully realistic. We absolutely loved this playful, whimsical idea as the introduction to the space - it had a sense of humour and was a one-of-a-kind photo moment!

HUBBA BUBBA PINK by behr PAINT SPLATTER ROOM

After navigating the pink carpet and through the dopamined lounge and bar, guests arrived at the key activation of the event: The Hubba Bubba Pink by Behr Paint Splatter Experience! We built a custom room inside the venue and furnished it in all white everything, ready to be covered in pink paint! In the room, guests were offered branded coveralls, and cans of paint were ready with an array of brushes and application methods. Guests got wild and experienced the paint first hand, turning the room into their own pink canvas, splattering, dotting, painting and doodling on everything!

How fun is this?!

PINK Mocktails, food and snacks

Throughout the event we treated guests to a culinary experience that kept the Bubblegum Pink theme close to the heart - or rather, stomach! We chose a catering team that could creatively adapt their food to drive home the pink theme, whether it’s painting pink sauce onto a plate or serving canapés inside a bubble! Our menu consisted of pink tofu banh mi, beetroot crepes, spanish beef tartar, mini pink donuts, ube cheesecake cones, and drunken watermelon bites - all pink!

Following the trend of steering away from alcohol at events, we focused on two amazing mocktails: a hibiscus ginger sparkling lemonade, and a pink grapefruit and thyme fizz! We worked with the catering team to design these inspired drinks and served them in an array of playful, pink glassware. For those who preferred an alcoholic beverage we also served - what else?! - sparkling rosé in beautiful pink wine glasses with puffs of cotton candy garnish.

HOT AIR BALLOON PHOTO MOMENt

Another super fun activation that we took from conceptualization to creation was a paint can hot air balloon! Using a giant can of Behr Hubba Bubba Pink paint as the basket, we vinyled the surrounding walls to look like it was floating through a candy pink sky full of clouds, being pulled upwards by giant pink bubble balloons. Guests were able to stand in the can of paint for wonderfully silly branded photo ops. So fun!

The Crystal Hubba Bubba by Briony

This bedazzled, sparkly sculpture by Toronto-based artist Briony, called The Crystal Hubba Bubba, was the party showstopper and definitely a main attraction. Commissioned for this event by Middle Child, this glittering work of art was like an embodiment of the nostalgic memories many Millenials have for the Hubba Bubba bubble tape.

product TAKE HOME ACTIVATION

On the way out of the event and next to our sugar sweet bar, we created a gifting shelf so guests could take a paint can home with them to decorate their space, along with as much bubblegum as they could carry!

helping brands achieve their dream event goals

Are you as obsessed with this event as we are? Do you love the dopamine decor we designed for this iconic brand, and the activations we built? Want to know more about the services we offer? Reach out! We are based in Toronto and serve Southern Ontario, and Western Australia too! We are a passionate team of event designers, planners, strategists and producers and have had the pleasure of supporting major brands and local companies achieve their event goals. If you have questions or want to see how we can help, please reach out! We’d love to hear from you!

VENDORS

Event Design and Production: Mad Bash Group
Planning, Strategy, and Project Coordination: Middle Child PR
Venue: Five Brock
Oversized Hubba Bubba Tape and Paint Can: Engineered Arts
The Crystal Hubba Bubba: Briony Douglas
Florals: Flower Treasures
Photography: Wade Muir
Stationery: It’s Okay Studio